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DAU/MAU Ratio,Advice from VCs: Why DAU/MAU Ratio is critical

DAU/MAU is an important metric to measure engagement, but here’s where it fails. How DAU/MAU got popular. DAU/MAU is a popular metric for user engagement – it’s the ratio of Missing: online dating The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product. DAU is the number of Missing: online dating  · What is the DAU/MAU Ratio? The DAU to MAU ratio measures the proportion of monthly active users who engage with your app in a hour time period. The DAU/MAU ratio Missing: online dating Assuming the monthly active user count grew between November and February, , the number I calculated for the DAU/MAU ratio, , could be slightly low, but it should be a close Missing: online dating  · Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures product engagement or stickiness by tracking the number of days per month users were active within Missing: online dating ... read more

User Engagement impacts profoundly the growth of your business, on multiple levels. If users are getting value then they are going to stay around for longer. And if you can retain each user for longer , you will have more opportunity to generate revenue from each user meaning a greater Lifetime Value, so you can afford a higher cost of Customer Acquisition and more opportunity to have each user refer other new users - all of which leads to growth.

Put simply, User Engagement leads to Retention, which leads to Revenue and Referrals, both of which lead to Growth. Every business is different, and your users will behave differently from those of other businesses.

Don't just blindly adopt the following metrics, instead think about how useful they may be, or how there my be something similar in your business, and then focus in on one or two to measure.

Learn how marketer and growth hacker Rosanne used engagement and conversion data to grow sales DAU, WAU, MAU stand for Daily, Weekly, and Monthly Active Users, that is the unique amount of users who are "active" within a given amount of time. DAU and MAU metrics have been used for years by websites and reflect the most basic way of measuring user engagement.

The key lies in how you define "active" user. Is "user signed" in enough to define a user as "active"? Perhaps its better to to measure a more valuable action like "Update a Task", "Invite Collaborator", "Share Content" see above.

Lincoln Murphy goes into more detail on this here and its worth reading to better define your active users. Some folks think DAU and MAU are pseudo vanity metrics and many have rejected them as meaningless. Mixpanel calls them "bullshit metrics'. But, you can take more value by not looking at the absolute numbers, but by comparing the Daily Active Users with Monthly Active Users to calculate "stickiness" which is a measure of how much users are engaging with the product.

Stickiness is generally calculated as the ratio of Daily Active Users to Monthly Active Users. D1, D7 and D30 retentions are calculated as the percentage of users who are active at any time after 1 day, 7 days and 30 days of signing up or installing your app. This is often shown in tabular form in tools like Woopra, Mixpanel and KISSmetrics cohorts analysis, but the most useful way to model the data though is as a Retention Curve. Take a look at the sample Retention Curve shown below. This curve shows the percent of users that remain active after a period of time.

This is an incredibly useful way to measure your user engagement, and the aim over time is to move the curve upwards by working to improve your user engagement, both at the start when new users signup, as well as over time.

UPDATE 1 : Amplitude is the only tool I'm aware of where you can quickly see the curve please correct me if you know other tools that generate these curves! UPDATE 2 : I wrote this article to show you how to create Retention Curves using Mixpanel Cohorts Data and Google Sheets. Most new users are lost at the beginning, a short time after signup.

Brian Balfour Hubspot says that 7 day, or "Week 1 Retention W1 " "has one of the biggest impacts on your retention over time" because improvements that you make in week 1 retention carry through the entire retention curve. Basically if you can get more people to engage early with your product, that will have a a ripple effect pulling the entire curve upwards as shown in the arrow , so you'll keep more customers, and hence grow faster.

Improving this metric is all about figuring out how to quickly get new users to experience the core value of the product in that critical first week. And the more people you get to experience that core value really quickly the more those users will tend to engage and retain with your product. If you want to use Retention Curves Demonstrate how your Retention is improving via Engagement messages, here's an earlier the article I wrote to show you how to create User Retention Curves using Mixpanel Cohorts Data and Google Sheets so you can see the improvement.

Typically users don't ask for help, and tend to drift away if they don't get value quickly. If you can spot those users and reach out, you may be able to engage them. To help spot users who aren't engaged, you can use Tripwire Metrics to identify users who aren't engaging well and use that data to quickly act to engage them during those vital first 7 days. They noticed that users who engaged well and were therefore significantly more likely to become paying customers spent an average of 3 minutes and 18 seconds in the first session, and logged in an average of 4.

Have a think about what user engagement metrics you could use as tripwires to alert you about users that aren't engaged so you could reach out. For example, you could automate an email like this for a user who hasn't performed a Key User Engagement Action within 1 or 2 days of signing up.

Now you know what to measure, the next thing you'll need is a strategy to help you improve your users engagement and you can do a lot of that with both email and in-app messages. READ NEXT: A 7 Step Strategy to Improve User Engagement using Email and In App Messages.

This was the most recent information I could find. Bumble's website does not provide any additional information. As of February , Badoo had 60 million MAUs. This is the only number available. The Badoo website does not provide any statistical information beyond the number of new accounts. As of September , OK Cupid had 5 Million Users.

That was all the information about OKCupid I could find. Com had 12 million MAUs As of August That was all the information about Match. com I could find. By and large, the dating sites do not appear to publish much in the way of information beyond total numbers of users. I hope that you will find the information that I am able to report to be useful. Thanks for using Wonder! Please let us know if we can help with anything else!

Dive deeper Only the project owner can select the next research question. Need related research? Let's launch your next project! Top 20 Facebook Statistics - Updated May zephoria. Instagram: active users Statista statista.

Instagram daily active users Statistic statista. WhatsApp: number of users Statista statista. After Instagram, WhatsApp Status Is Now More Popular Than Snapchat gadgets. Snapchat daily active users Statistic statista.

LINE: number of monthly active users Statistic statista. Line App Usage and Revenue Statistics businessofapps. Company About about. Bumble Dating App Tops 1 Million Unique Conversations techcrunch. Badoo Monthly Active Users expandedramblings.

Sign up Log in. Delivered May 15th, Contributors: william S. and 3 others. The most useful sources I found to answer your query were statista. com for several of the apps and expandedramblings. com for Snapchat. Data on the dating sites was either non-existent or insufficient to calculate the ratios. I checked into several forums where people were asking for the same information.

The consensus appears to be that the dating sites have not chosen to release this type of information. I searched the following resources: corporate websites, industry reports, and trusted media sites. As of March, , Facebook had just over 1. During that month, an average of 1. It was also noted in the same source that there are 1.

As of April , Instagram has million monthly active users; up from million users in December This primarily mobile sharing network reported its average daily number of users in April at million up from million in December , yielding a 0. The numbers for WhatsApp are from January , and indicate the app had 1. This mobile messaging app announced the average daily user count for the month was million ; yielding a 0.

As of the first quarter of , Snapchat had million DAUs. The daily active user data provided was from February, The number of reported monthly active users, million, is from November, This Japanese-based mobile messenger apps shows the timeline of monthly active users was million in December, The number of reported daily active users was the same. I could not locate any different data for either the DAU or MAU for Line.

The total number of Line users however, is given as million. The active daily user count for January was million , leading to a 0. Bumble does not release specific information around the number of users of its platform, but I was able to determine that Bumble had 3.

This was the most recent information I could find. Bumble's website does not provide any additional information. As of February , Badoo had 60 million MAUs. This is the only number available. The Badoo website does not provide any statistical information beyond the number of new accounts.

As of September , OK Cupid had 5 Million Users. That was all the information about OKCupid I could find. Com had 12 million MAUs As of August That was all the information about Match.

com I could find. By and large, the dating sites do not appear to publish much in the way of information beyond total numbers of users. I hope that you will find the information that I am able to report to be useful. Thanks for using Wonder! Please let us know if we can help with anything else! Dive deeper Only the project owner can select the next research question. Need related research? Let's launch your next project!

Top 20 Facebook Statistics - Updated May zephoria. Instagram: active users Statista statista. Instagram daily active users Statistic statista. WhatsApp: number of users Statista statista. After Instagram, WhatsApp Status Is Now More Popular Than Snapchat gadgets. Snapchat daily active users Statistic statista.

LINE: number of monthly active users Statistic statista. Line App Usage and Revenue Statistics businessofapps. Company About about. Bumble Dating App Tops 1 Million Unique Conversations techcrunch. Badoo Monthly Active Users expandedramblings. How many people use Tinder, OKCupid, Plenty of Fish, Zoosk and Other Top Dating Apps? Bumble - Date, Meet, Network Better bumble.

User Engagement: 5 Awesome Metrics for Growth,How User Engagement affects Growth

 · The most commonly reported metric is DAU / MAU ratio, which is the ratio of daily active users over monthly active users. It is not surprising that Online Dating and Games DAU/MAU is an important metric to measure engagement, but here’s where it fails. How DAU/MAU got popular. DAU/MAU is a popular metric for user engagement – it’s the ratio of Missing: online dating  · A DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month. USER ENGAGEMENT METRIC 3: D1, D7, D30 User Retention Missing: online dating The DAU/MAU ratio typically ranges from 10% to 20% per Sequoia, but certain apps such as WhatsApp can easily surpass 50%. In general, the DAU/MAU targeted by most later-stage Missing: online dating  · Ratio bounding values: It’s worth noting that DAU/WAU can never be lower than 1/7, DAU/MAU can never be less than 1/28 (where MAU is defined over 28 days), and Missing: online dating  · Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures product engagement or stickiness by tracking the number of days per month users were active within Missing: online dating ... read more

To help spot users who aren't engaged, you can use Tripwire Metrics to identify users who aren't engaging well and use that data to quickly act to engage them during those vital first 7 days. I hope that you will find the information that I am able to report to be useful. Only paid subscribers can comment on this post Already a paid subscriber? These help us understand how frequently active people are in using the products. Lets start by defining what User Engagement is and User Engagement Actions and why you should care.

That was all the information about OKCupid I could find. This site requires JavaScript to run correctly. Which led to more questions like " What is an Active User "? This was gonna be a fun project. User Engagement impacts profoundly the growth of your business, on multiple levels.

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